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25 years
Our Experience
Over 200 projects in 24 countries
THE PIONEER IN FORESTRY, DESIGN, ENGINEERING, MANUFACTURING AND STEWARSHIP OF SUSTAINABLE FORESTRY PRODUCTS IN NICARAGUA
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A Company of Ponçon Charlier Group
Our Commitment
Quality, Design, Service, Community & Sustainability
At Simplemente Madera, our passion lies in crafting exceptional wood products that meet the unique needs of our clients. Whether it’s a striking reception desk, a finely crafted set of cutting boards, a prefabricated roof structure, or bespoke armchairs, we bring design expertise and technical precision to every project. From Boutique Hotel furniture manufacturing to custom millwork and smaller-scale pieces, our team combines artistry and innovation to transform wood into functional, beautiful creations.
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Our Clients
Woodworkers, Homeowners, Designers & Boutique Hotels
Over the past 25 years, we have built deep expertise and strong networks within Nicaragua’s forestry and woodworking community. Our distributed manufacturing model enables us to tackle complex projects through collaboration with a diverse network of skilled artisans, workshops, and industry professionals.
Throughout the years, we have trained and supported over 40 woodshops and technical schools, staying at the forefront of innovation in the sector. Our reach extends beyond Nicaragua, working with a global community of wood experts, designers, architects, developers, purchasing agents, and boutique hotel owners to bring visionary projects to life.
We thrive on challenges. While wood is our foundation, our expertise extends to a wide range of complementary materials—including metal, glass, fiberglass, resins, bamboo, upholstery, and virtually any material that enhances and integrates with wood.
Some of our prestigious clients
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Our Founder's Legacy
50 years promoting Agroforestry Systems & Conservation
As part of the Poncon Charlier Family Group, we are proud to stand alongside the global community in the fight against climate change and biodiversity loss. Our mission is to develop innovative, sustainable, and inclusive agroforestry models that not only restore ecosystems but also foster fair value distribution and circular economy principles in underdeveloped regions, creating lasting environmental and social impact.
With over 50 years of experience, the Poncon Charlier Group has successfully developed more than 8,500 hectares of agroforestry systems, integrating conservation areas, coffee, cacao, and forestry under diverse models. Now, as the second generation takes the lead, our focus has evolved toward Regenerative Agriculture—a holistic approach that combines agroforestry, livestock integration, and soil-restoring practices to enhance resilience, productivity, and environmental health for future generations.
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The One Tree Collection
Our unique inventory of one-of-a-kind pieces
Creativity and innovation are at the core of our identity, driving us to stay at the forefront of design and craftsmanship. As part of this journey, we continuously experiment with new designs and furniture prototypes, pushing the boundaries of possibility. Our One Tree line is a reflection of this process—a curated collection of one-of-a-kind pieces, each born from our commitment to artistry, sustainability, and creative exploration.
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Our Forestry Cluster
Sawmilling, Wood Treating, Drying & Manufactruing
Our manufacturing facilities are strategically located just 10 minutes from San Juan del Sur and 45 minutes from the Costa Rican border, offering seamless access to both local and international markets. With over 1.2 million trees on our property, an integrated sawmill, three drying kilns, and a fully equipped workshop, we provide a unique, holistic approach to forestry-based product design and manufacturing—all in one location. Our extensive inventory includes wood, bamboo, and natural construction materials, ensuring both sustainability and versatility in every project.Our long experience in product development makes your creativity the limit of what we can build for you! We love making your visions a reality!
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Our Services
A local network of incredible craftmanship and a global network of passionate experts and friends in the fields of forestry, manufacturing, conservation, design and architecture!
For the past 25 years, Simplemente Madera has pioneered the forestry products in Nicaragua. Over that period, we have trained and worked with hundreds of local artisans and workshops to help them increase their technical knowledge and giving them access to sustainable and verified sources of wood. We have also worked with hundreds of experts in many deifferents flieds related to the wood science. Today, our goal is to continue leveraging our network and experience to promote the forestry sectors in the country and the whole central american region.
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Contact US
Morgan's Rock Sanctuary. Rivas, Nicaragua.
US Whatsapp +1 (678) 02340036 (Normand)
NIC Whatsapp +505 888 61142 (Arnold)